strategy first
We believe that every project should have a sound, well-thought-out, fact-based strategy behind it.
We will help you with strategy even if you don't think you need it. But we won't charge you for strategy work.
Instead, we will work with you on your project and will only mark up (very reasonably) the services we provide you with. We will use our SIM methodology, described below.
Unless you only want our help on strategy in which case we'll be happy to consult for a fee.
Because we believe in partnerships and performance-based compensation, we will consider equity participation as part of our fees.
strategize
Strategy is crucial but how do we insure that it's properly done? We use various techniques including consumer research, Purpose sessions, Business Model Canvas development, Product Definition workshops, secondary research, lots of thinking and arguing, and other tools we have experience with.
Implement
Implementation of the strategy is carefully planned. Activities can include: PR, social media presence creation and management, brand identity development, digital marketing, email campaigns, database creation, ambassador programs, launch events, financial modeling, product design, etc. But it all stems from the strategic work.
measure
Analytics is our middle name. We help you define success metrics and benchmarks and put in place the tools to track your project vs. these metrics.