strategy first

We believe that every go-to-market project should have a sound, well though out strategy behind it.

We will help you with strategy even if you don't think you need it. But we won't charge you for strategy work.

Instead, we will work with you on your launch campaign and will only markup (very reasonably) the services we provide you with.

Unless you only want our help on strategy in which case we'll be happy to consult for a fee.

Because we believe in partnerships and performance-based compensation, we will consider equity participation as part of our fees.


Strategy is crucial but how do we insure that it's properly done? We use various techniques including consumer research, Purpose sessions, Business Model Canvas development, secondary research, lots of thinking and arguing, and other tools we have experience with.


Launch activities can include PR, social media presence creation and management, brand identity development, digital marketing, email campaign, database creation, ambassador programs, launch events, etc. But it's all dependent on the strategy.


Analytics is our middle name. We help you define success metrics and benchmarks and put in place the tools to track your launch vs. these metrics.