Go-to-Market Experts
We can help you launch your new business, product or brand. Or create a new paradigm.
From strategy to marketing implementation. Through market research, product design, marketing planning, and development. And more.
We've done it all.
Go-to-Market Experts
We can help you launch your new business, product or brand. Or create a new paradigm.
From strategy to marketing implementation. Through market research, product design, marketing planning, and development. And more.
We've done it all.
strategy first
We believe that every go-to-market project should have a sound, well though out strategy behind it.
We will help you with strategy even if you don't think you need it. But we won't charge you for strategy work.
Instead, we will work with you on your launch campaign and will only markup (very reasonably) the services we provide you with.
Unless you only want our help on strategy in which case we'll be happy to consult for a fee.
Because we believe in partnerships and performance-based compensation, we will consider equity participation as part of our fees.
strategy
Strategy is crucial but how do we insure that it's properly done? We use various techniques including consumer research, Purpose sessions, Business Model Canvas development, secondary research, lots of thinking and arguing, and other tools we have experience with.
Launch
Launch activities can include PR, social media presence creation and management, brand identity development, digital marketing, email campaign, database creation, ambassador programs, launch events, etc. But it's all dependent on the strategy.
measurement
Analytics is our middle name. We help you define success metrics and benchmarks and put in place the tools to track your launch vs. these metrics.
Why Us?
This is a very valid question. Our answer? Three words: experience, passion, cost.
Why Us?
This is a very valid question. Our answer? Three words: experience, passion, cost.
Experience
We have 35 years of marketing and product experience. That's depth. We have breadth too as we have developed expertise in all the areas that will be needed to ensure your go-to-market campaign is a success. And we have the tried and tested relationships and partnerships to fill in the blanks for the areas where we do not have the relevant experience.
PASSION
We love helping new companies get started. Or existing companies, large and small, launch new brands, divisions or products. We've done it in many different settings and have the scars to prove it. But we wouldn't change any of it.
We are also passionate about things within or spheres of expertise and are not shy about expressing these passions and their attendant opinions.
Cost
Cost has been an issue for every project and company we have ever been involved with, individually or as The Marketing Distillery. That's why we have made a commitment to keep access to our expertise affordable. And have built processes and a structure that allows us to make it so.
How we charge for our help is simple:
If you need just strategy work, we charge a "consulting" fee (in quotes because we dislike that term) for our time.
If you need launch campaign implementation help, first we throw in the strategy work for free and, second, we charge a markup on the services we use for your campaign, whether internal or external to The Marketing Distillery. Don't worry, we get these services at reduced prices so, in the end, you are paying less than market value. And you get the strategy for free!
If our fees are still beyond your budget (don't feel bad, it happens) and if we believe in your project and your team, we are open to discussing an equity participation in exchange for a lower fee.